CAMPBELL GREY HOTELS & RESORTS

2021
HOSPITALITY

Creative Strategy
Verbal Identity
Visual Identity
Website UX & UI
Art Direction
Brand Guidelines

Campbell Grey Hotels & Resorts is a unique collection of hotels and residences with deep roots in the United Kingdom. As Campbell Grey began expanding globally, their brand identity needed to evolve to better reflect the group's ethos. Following in-depth analysis and creative exploration, we developed a new brand identity that honors their British heritage while embracing modern values.

The ‘CG’ Monogram reflects the founder’s names and was deeply inspired by the line contrast of the Union Jack flag.

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