CATEXEL

2023
INDUSTRIAL

Creative Strategy
Verbal Identity
Visual Identity
Website UX & UI
Art Direction
Brand Guidelines
Application Design
Motion Design

Catexel provides specialty chemicals for Home Care, Personal Care, I&I and various other markets. The International Chemical Investors Group (ICIG) is a rapidly growing privately-owned industrial group focusing on mid-sized chemical and pharmaceutical businesses that hold leading positions in competitive niche markets.

Catexel is a rapidly growing privately-owned industrial group focusing on mid-sized chemical and pharmaceutical businesses that hold leading positions in competitive niche markets. To create a brand that clearly communicated this, we needed to develop a strategy and visual identity which focused on turning complex chemistry into bold simplicity.

To enhance the positioning of "Catalyzing chemistry for a better future," we employed a series of approachable color gradients, thoughtfully curated with selective cropping, harmonious color combinations, and a strong emphasis on forward momentum. These simple yet dynamic gradients infused the brand with vitality, crafting a modern identity that is distinctly future-oriented.

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