The One Art is set to be one of the leading international art wholesalers and distributors in plexiglass photography, paintings, masterpieces, objects and sculptures in the Middle East.
Featuring bespoke and unconventional masterpieces from the likes of James Chiew, Tanja Kiesewalter, Philippe Shangti and many more.
SCOPE
Brand Experience
Brand Insight
Brand Activation
Brand Strategy
Brand Governance
Brand Identity
We were tasked to develop the brand identity that reflects an elegant yet unconventional identity system, to achieve this we created a timeless wordmark and an identity system that can flux depending on the communications.
The brand icon features 6 ‘A’s’ from art, inspired by the 6 founding members united as a one; ‘O’.
Key messaging typeset in a dynamic pattern reinforces the brand ethos whilst adding an engaging texture to all printed touch points.
Inspired by tarot cards, a series of give-a-way cards were developed to give insight into each artist whose work is being sold at The One Art. The cards quickly became collectable items and were distributed with every art piece sold.
PUBLISHING PAVILION
G01 DUBAI PRODUCTION CITY, DUBAI
© 2023 BUT NV | A DIVISION OF BUT.DIGITAL
