Neo AI. Your solve everything. Build anything. Al partner.

Neo AI is a cutting-edge, AI-powered tool deployed within Saudi Aramco to enhance and streamline all upstream operations. Its features include an engaging LLM (Large Language Model) that facilitates human-like conversations and dynamic problem-solving. In collaboration with Saudi Aramco, we developed the brand identity, UI, internal collateral, and avatar for Neo AI.

Inspired by the 3D cube element in the Upstream Digital Centre’s logo, we designed the Neo AI brand mark to visually align with it. The mark features an “N” composed of a series of dots, symbolising the diverse capabilities packed into a single AI model.

The brand mark doubles down as the brand avatar, displaying human-like characteristics, representing three distinct states of the voice-activated bot. In the first state, the ‘N’ pulsates, symbolising activity. In the second state, it rotates like a Rubik’s cube, representing the thought process. Finally, in the third state, the dots collapse into a soundwave bar, signifying vocal output.