Mubadala as an investment corporation has issued annual reports for several years. We were tasked to create both a microsite and brochure in English and Arabic to articulate and demonstrate the key 2019 achievements and financials. We developed a creative and dynamic solution for both online and office platforms in order for the information to be told through the power of storytelling using visual and multi-media content.
SCOPE
Brand Experience
Brand Insight
Brand Activation
Brand Strategy
Brand Governance
Brand Identity
The ease of navigation was an integral part of the microsite from the get go. Once launched publicly, the users were able to navigate to specific sections of the site through a full screen action menu that animated.
The financial section of the microsite needed to be engaging whilst showcasing the data that was developed to grow and increase as the user scrolled down the page therefore always putting the audience at the forefront of the functionality of the site.
To support the microsite, a printed release of the Annual Review was required in an editorial feel to match the design and art direction of the microsite. There was an English and Arabic version and they were printed for the high-tier, regional stakeholders.
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