DUBAI HOLDING
2022
INVESTMENT
Creative Strategy
Art Direction
Brand Campaign
Application Design
Motion Design
Tahweel, meaning transformation, is an internal smart ERP platform and software developed for Dubai Holding to help streamline all activities, from procurement and tendering to HR across all vertical entities.
We were asked to develop the launch campaign which would be part of a phased roll out across all of the companies within the group.
The key USP’s for the audience will be the ease of using the new system by highlighting a diverse range of illustrated characters using the system on different devices.
The collective of illustrations and the ‘One Company, One Platform’ helped to build awareness internally and externally reinforced by a big launch event.
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