Dubai Holding

Dubai Holding

Dubai Holding

Dubai Holding

Dubai Holding has played an instrumental role in diversifying Dubai’s economy. Collectively, their companies represent 10 sectors, continually driving support and growth of a sustainable, innovation-led economy in line with the UAE government’s vision.

Tahweel, meaning transformation in Arabic, is Dubai Holding’s new internal ERP system, designed to streamline all internal processes from HR, procurement and finance across all the companies verticals.

We were tasked to conceptualise and activate the Tahweel teaser and launch campaign, in a fun and engaging way to highlight the key benefits the new platform has to offer.

Dubai Holding has played an instrumental role in diversifying Dubai’s economy. Collectively, their companies represent 10 sectors, continually driving support and growth of a sustainable, innovation-led economy in line with the UAE government’s vision.

Tahweel, meaning transformation in Arabic, is Dubai Holding’s new internal ERP system, designed to streamline all internal processes from HR, procurement and finance across all the companies verticals.

We were tasked to conceptualise and activate the Tahweel teaser and launch campaign, in a fun and engaging way to highlight the key benefits the new platform has to offer.

Dubai Holding has played an instrumental role in diversifying Dubai's economy. Collectively, their companies represent 10 sectors, continually driving support and growth of a sustainable, innovation-led economy in line with the UAE government’s vision.

Tahweel, meaning transformation in Arabic, is Dubai Holding's internal ERP system, designed to streamline all internal processes from HR to procurements and was launched in a phased approach across all the companies verticals.

We were tasked to conceptualise and activate the Tahweel awareness campaign, aimed at galvanising the different vertical businesses in a fun and engaging way while highlighting the key benefits the new ERP system will have across the board.

Dubai Holding has played an instrumental role in diversifying Dubai’s economy. Collectively, their companies represent 10 sectors, continually driving support and growth of a sustainable, innovation-led economy in line with the UAE government’s vision.

Tahweel, meaning transformation in Arabic, is Dubai Holding’s new internal ERP system, designed to streamline all internal processes from HR, procurement and finance across all the companies verticals.

We were tasked to conceptualise and activate the Tahweel teaser and launch campaign, in a fun and engaging way to highlight the key benefits the new platform has to offer.

WE PARTNERED IN
Launch Campaign, Concept, Art Direction, Print, Marketing, and Digital

WE PARTNERED IN
Launch Campaign, Concept, Art Direction, Print, Marketing, and Digital

WE PARTNERED IN
Launch Campaign, Concept, Art Direction, Print, Marketing, and Digital

WE PARTNERED IN
Launch Campaign, Concept, Art Direction, Print, Marketing, and Digital

‘One company, One platform’ laid the foundation for the awareness campaign, allowing all employees and stakeholders to rally behind the new system to bring together all of the entities in a streamlined manner.

‘One company, One platform’ laid the foundation for the awareness campaign, allowing all employees and stakeholders to rally behind the new system to bring together all of the entities in a streamlined manner.

‘One company, One platform’ laid the foundation for the awareness campaign, allowing all employees and stakeholders to rally behind the new system to bring together all of the entities in a streamlined manner.

‘One company, One platform’ laid the foundation for the awareness campaign, allowing all employees and stakeholders to rally behind the new system to bring together all of the entities in a streamlined manner.

We created a series of illustrations to work as part of the key visual. Each character is seen using different devices in a range of scenarios reinforcing the ease of using the newly launched platform.

We created a series of illustrations to work as part of the key visual. Each character is seen using different devices in a range of scenarios reinforcing the ease of using the newly launched platform.

We created a series of illustrations to work as part of the key visual. Each character is seen using different devices in a range of scenarios reinforcing the ease of using the newly launched platform.

We created a series of illustrations to work as part of the key visual. Each character is seen using different devices in a range of scenarios reinforcing the ease of using the newly launched platform.