DISTINGUISHED INDIVIDUALITY

DISTINGUISHED INDIVIDUALITY

DISTINGUISHED INDIVIDUALITY

Campbell Gray Hotels & Resorts

Campbell Gray Hotels & Resorts

Campbell Gray Hotels & Resorts

Campbell Grey Hotels & Resorts is an individual concept of hotels and residences with roots firmly founded in the United Kingdom.

As Campbell Grey started to expand their offering globally, their brand identity had aged and didn’t reflect the ethos of the group.

To realign their brand, our approach was to develop a brand-mark that is timeless yet modern, whilst retaining a sense of heritage and authenticity.

Campbell Grey Hotels & Resorts is an individual concept of hotels and residences with roots firmly founded in the United Kingdom.

As Campbell Grey started to expand their offering globally, their brand identities had aged and didn’t reflect the ethos of the group.

To realign their brand, our approach was to develop a brand-mark that is timeless yet modern, whilst retaining a sense of heritage and authenticity.

Campbell Grey Hotels & Resorts is an individual concept of hotels and residences with roots firmly founded in the United Kingdom.

As Campbell Grey started to expand their offering globally, their brand identities had aged and didn’t reflect the ethos of the group.

To realign their brand, our approach was to develop a brand-mark that is timeless yet modern, whilst retaining a sense of heritage and authenticity.

WE PARTNERED IN
Brand-mark, Positioning, Brand Guidelines, Digital, Print

WE PARTNERED IN
Rollout, Visual Language, Guidelines, Print, Marketing, Digital, Social Media

WE PARTNERED IN
Brand-mark, Positioning, Brand Guidelines, Digital, Print

WE PARTNERED IN
Brand-mark, Positioning, Brand Guidelines, Digital, Print

02_CG_Logo
04_CG_Monogram1

The ‘CG’ Monogram reflects the founder’s names and was deeply inspired by the line contrast of the Union Jack flag.

The ‘CG’ Monogram reflects the founder’s names and was deeply inspired by the line contrast of the Union Jack flag.

The ‘CG’ Monogram reflects the founder’s names and was deeply inspired by the line contrast of the Union Jack flag.

05_CG_Signage
06_CG_Stationery
08_CG_Print
07_CG_Toiletries
09_CG_DoorTags
10_CG_Key

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MARINA RESIDENCES

MARINA RESIDENCES

MARINA RESIDENCES