Campbell Gray Hotels & Resorts. A refined collection of boutique hotels and resorts, steeped in English heritage.

Campbell Grey Hotels & Resorts is a unique collection of hotels and residences with deep roots in the United Kingdom. As Campbell Grey began expanding globally, their brand identity needed to evolve to better reflect the group's ethos. Following in-depth analysis and creative exploration, we developed a new brand identity that honours their British heritage while embracing modern values.

The ‘CG’ Monogram reflects the founder’s names and was deeply inspired by the line contrast of the Union Jack flag. Naturally, the Campbell Gray’s primary colour palette is grey as the hero tone, whilst the introduction of a ‘gun-metal blue’ added a sense of sophistication through complementing grey tones.