Dubai Holding. Transforming for the Good of Tomorrow.

Tahweel, meaning transformation, is Dubai Holding’s intelligent ERP platform that seamlessly connects and streamlines every aspect of operations, from procurement and tendering to HR and finance, across all business entities. By integrating these functions into a single, smart system, Tahweel empowers greater efficiency, transparency, and collaboration throughout the organisation.

The main benefit for the audience is the simplicity of the new system, highlighted by illustrations of diverse characters using it seamlessly on various devices. This approach not only emphasises ease of use but also demonstrates accessibility, flexibility, and the system’s ability to support a wide range of tasks across different environments.

The collective of illustrations, combined with the ‘One Company, One Platform’ message, helped build awareness both internally and externally, further reinforced by a launch event.